Dissecting how the CMS market is dissected

CMSWatch has an in-depth treatment of Stellent and its CMS suite available.

Nevertheless, smaller ECM suite vendors continue to thrive. For example, Eden Prairie, MN-based Stellent is easily the smallest of the pack in terms of annual revenues ($106 million in fiscal year 2005), yet it continues to make plenty of RFP shortlists and win its fair share of deals.

As such, Stellent appears positioned just slightly above where we want to be positioned -- on the boundary between WCM and enterprise CMS. Tony's in-depth review helps tip us off to what the industry analysts thinks is and isn't important in a package. Both the commodity stuff that you need but don't get credit for, as well as the shiny chrome that differentiates.

Of course there are others who think that "enterprise" is the magic word to add in front of your product name. But note the license revenues from Stellent -- $106M last year. In the upper part of the mid-tier, consulting revenue is around 3x license revenue, from what I've been told. If the 2005 market size for Plone consulting is $300M, then we're in good shape.